RM 800 MILLION FOR EPL RIGHTS .. WOW

Astro All Asia Networks plc has won the bid for the rights to broadcast the Barclays Premier League (BPL) for the next three seasons for about RM800mil, sources told StarBiz. The vendor of the BPL rights is Britain-based Football Association Premier League (FAPL). Over the last few weeks, a bidding war had erupted for the much-sought-after BPL rights, with Telekom Malaysia Bhd (TM) and ESPN STAR Sports believed to have been involved. Despite emerging victorious, Astro will still have to grapple with how it is going to recoup the high fees it is paying for the rights, believed to be at least 50%...