20 Oct

PUMAunveiled PWRCOOL, a cooling technology designed to keep the body at an optimal temperature to preserve energy.PWRCOOL is incorporated into a complete collection of thermo-regulated apparel and footwear. PWRCOOL footwear products feature a Comfort Temptongue liner to regulate body temperature. The apparel is complete with PWRCOOL cooling print on the inside that activates moisture. When you sweat, it cools you down.The PWRCOOL collection is designed with CoolCELL: highly functional materials that draw sweat away from the skin while anatomically placed airflow features offer superior temperature regulation. CoolCELL keeps the body cool and dry during exercise. Karin Baust, GM, Running and Training at...

07:28 / Local / Sports
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26 Aug

PUMA has launched its second major Forever Faster brand campaign through a multi-million euro media investment with a dedicated focus on Training. Offering up the question “What are you training for?” the global sports brand challenges individuals and teams to put more energy into training and more positivity back into the sport. PUMA’s take on training is that it’s not an end goal but rather a means to a more positive self and a stronger game. The more energy you put in, the more you get back. PUMA Training swaps excuses for endorphins and aims to be faster, stronger, fiercer. No...

04:25 / Local / Sports
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06 Jul

As the European clubs return to pre-season training, PUMA today introduced the latest evoPOWER 1.2 football boot with a completely new look. Fully relaxed after their summer break, PUMA players Cesc Fàbregas and Mario Balotelli will present their new boots to the world in white, total eclipse and lava blast when they step back into action. Many other stars including Olivier Giroud, Gianluigi Buffon and Dante will wear the new boots to add maximum power and accuracy to their game. Taking its inspiration from the movement of a barefoot, the boot allows for a natural foot mechanical movement, providing maximum flexibility...

11:48 / International / Sports
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06 Jul

Light and fast have become lighter and faster with the introduction of PUMA’s innovative football boot, the evoSPEED SL. The newly revealed boot is PUMA’s the lightest match boot to date, designed to give footballers a new game advantage enhancing speed and agility. Some of the world’s best players including Sergio Agüero, Marco Reus, Radamel Falcao, Marco Verratti, Antoine Griezmann and many more will wear the boot from now on. The majority of the radical weight reduction was achieved through the usage of a super light, almost translucent textile upper material. Whilst maintaining the necessary stability, the low weight PUMA SPEED...

11:22 / Local / Sports
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03 Jul

PUMA and Borussia Dortmund have today launched the new home kit for the 2015/16 season through a documentary video, which shows the importance of the shirt to both the players and the fans. Alongside some of the club’s first team players including PUMA star Marco Reus, fans can take on an interactive role and become part of the video through a Facebook app ‘My Personal Clip’, which allows fans to upload their photo and create their very own version of the BVB home shirt film. The new Home shirt combines the long-standing tradition of the club with a refreshingly new look....

11:48 / Local / Sports
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26 Jun

The new 2015/16 Arsenal home kit goes on sale today both online and in stores around the world. Featuring Arsenal’s traditional home colours applied with a modern approach to materials and a formal silhouette, this new playing kit will be seen on the pitch for the first time in July during pre-season. The new Arsenal home shirt features a grandad collar and gold piping trim around the collar edge, the colour staying true to The Gunners' classic red and white strip that first appeared in 1933. The main body is red to represent the tradition of the Gunners through the years,...

10:06 / Local / Sports
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18 Jun

PUMA last night launched the Arsenal 2015/16 home kit through a live show at Emirates Stadium. North London’s skyline glowed red as over 1000 fans showed their passion to power a physical red glow that intensified as the chanting grew louder. Club legend Thierry Henry and star DJ Gilles Peterson whipped the crowd into a frenzy as they sang about the North Bank and Clock End terraces. When the fan power peaked, Arsenal’s first team players Santi Cazorla, Héctor Bellerín, Tomáš Rosický, Nacho Monreal and Danny Welbeck appeared on stage, showcasing the new kit to the fans. Santi Cazorla, Arsenal’s midfield...

08:41 / International / Sports
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08 Aug

New Brand Platform Signifies Mission to Become the Fastest Sports Brand in the World KUALA LUMPUR (7 August 2014): Finally, after much talk and hype, PUMA has formally launched its new global brand platform, Forever Faster, in Berjaya Times Square today. PUMA Southeast Asia General Manager, Miguel Andrade, said: “We believe every Malaysian has Forever Faster in them, being ambitious, bold and charismatic in nature. It is not about making Malaysians Forever Faster, but rather bringing the Forever Faster out of them.” “This is an exciting project that we have been looking forward to for some time now, and cannot wait to commence...

11:44 / International / Local / Sports
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14 Jan

Malaysia Cup champions Pahang signed a three-year sponsorship deal today worth in the region of close to RM1 million per year with one of the world’s leading Sports Brands PUMA Pahang ended a 21-year drought to emerge 2013 Malaysia Cup champions following a 1-0 win over defending champions Kelantan in the final, watched by an estimated 85,000 fans at the Shah Alam Stadium. Describing the sponsorship deal for three seasons with PUMA as a really ‘significant boost’, Pahang Football Association president, Tengku Abdul Rahman Sultan Haji Ahmad Shah, said it will only spur the players and management to greater heights for...

06:13 / Local / Sports
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